Pound 4 Pound Headquarters
The Creative Process
The creative process for P4PHQ begins with an idea. Whether that be breaking news, an upcoming fight, or anything along those lines. After Jacob begins his research, delving into watching fighters, reading various articles, and from time to time using A.I tools. During this process, Jacob writes his entire script and then gets to filming. Once done filming comes the editing process which can take hours as Jacob wants to use his short form editing abilities to retain the audiences attention span, using b-roll, music, and captions.
Pound 4 Pound Headquarters is a TikTok and Instagram run by Jacob. It is an account focused on the world of combat sports specifically focusing on MMA and UFC content. Jacob makes picks, breaks down news and fights, and does challenges when it gets fight picks wrong. Pound 4 Pound Headquarters looks to bring MMA news in a fun yet informational and accurate way. Jacob himself is looking to popularize MMA specifically in Canada and bring it to the forefront of Canadian sports news. Jacob has had a few creative issues while creating Pound 4 Pound Headquarters. Especially when coming up with ideas for creative and innovative content. To aid in the process Jacob likes to watch other similar content, talk ideas out with peers, and write ideas out while listening to music. All of these aid Jacob in his creative process to attempt to make new and creative content.
Information
Pound 4 Pound Headquarters is an account completely owned and operated by Jacob himself. All videos are written, shot, and edited by Jacob. He uses various articles and watching fights to gain information when conduction research for fight picks and delivering correct and quick UFC and fighting news. Jacob looks to bring a new perspective to the combat sports industry with fun and informational content. Pound 4 Pound Headquarters displays Jacob's ability to film and edit short form content as well as being able to conduct thorough research.
Feedback from Industry Professional Tasala Tahir
