ShutterSports Media Journalism
The Creative Process
The creative process for Jacob and being a journalist starts very similar to his Pound 4 Pound content. It starts with an idea usually breaking news or fight break downs. Next, Jacob does a web like design to get some ideas out he wants to write about and corresponds colour to how he wants to cover it (Green; Strength, Red; Weakness, Blue; More Research). Then comes the research, watching fights and reading articles, and then he just writes. Gets all his ideas out on paper and gets his peers to edit and review his work. After four or five rewrites, he sends it to ShutterSports Media, and they publish the article for him.




ShutterSports Media is a media company that focuses on all kinds of sports from lacrosse to UFC. Jacob Cullen recently joined the team as a writer and journalist. He mainly focuses on combat sports and the UFC currently however he is looking to explore more options in the sports world and get more involved with ShutterSports aiming to become a video editor as well as a short-form content creator on TikTok and YouTube. A creative issue that Jacob often runs into with his writing is how to bring new perspectives to the sport especially when it comes to the UFC. To fix this he'll often design webs with notes facts he knows and facts he wants to explore more to give his audience a sense of freshness.
Jacob's work for ShutterSports Media only began a short time ago though he has attempted to be as active as possible as a journalist and creator for them. Writing two articles so far and looking to become more involved with ShuuterSports trying to explore editing vidoes and aiding in the creation of content and potentially even starting a podcast about the UFC and combat sports. Jacob's creative process for writing starts with news or an upcoming event, then comes some web designing of possible facts to explore. Then comes the writing and finally the editing process where Jacob gets various peers to aid in perfecting an article

